When you've been around since 1958, you become the authority on study guides. So why not go with the reliable source that will help prepare you for whatever school has to throw at you?
These spots would play on Spotify.
Cliffs Notes Pop-ups
You never get all the facts in the movie version, so we came up with a solution by teaming up with Netflix. Movies based on books would have the option to include 'Cliffs Notes Pop-ups.' These pop-ups would appear during certain scenes of the film and provide key facts and trivia from the book.
Cliffs Notes Study Cups
It’s the perfect way to study and still have fun. Cliffs Notes can reach their target audience by partnering up with every college student's favorite drinkware: Solo Cups. Packs would come in different subjects with quick trivia printed on the bottom of each cup letting you study while having fun in the process.
Cliffs Notes Pizza Boxes
When you place an order at Domino's during finals week, you'll receive a promotional box and a code that gives you a free online version of a study guide of your choice.
The Creative Process
Rough sketches and early concepts.
Rich Whelchel and I traveled back to our college days on this one.