National Curling League
How do you make the sport of curling cool?
By treating it like a sport.
Why the National Curling League?
In the United States, curling is mainly associated with the Winter Olympics. It has its moment in the dimly-lit spotlight every two years and is otherwise forgotten about until the following Olympic games.
We wanted curling to compete for America's affection and be held in the same regard as the MLB, NBA, NFL, etc.
The National Curling League would be comprised of eight teams and two conferences, an Eastern Conference and a Western Conference.
In order to grow the league, fans need to be able to recognize different teams.
Growing a Fanbase
In order to grow a fanbase, the league would have to tap into younger generations through gaming and branding online.
Every major sports league has an official brand and several sponsors to generate interest and revenue for the sport. For obvious reasons, Swiffer would be a great sponsor for the National Curling League.