Tetra is the leading supplier of fish food and aquarium products. We were tasked with giving this household brand a fresh new look. What we came up with went beyond that.
We approached Tetra with the mindset that in order to sell more fish food, you have to sell more fish. We realized that taking care of fish makes you feel like a god over their world, so we reinvented the idea of fishkeeping.
Be a god of a tiny universe or, in this case, an "Aquaverse."
Tetra has been the leader in fish keeping supplies for years, but their current identity lacks a uniform look across its product line. We wanted to give Tetra a sleeker look to relaunch the brand.
The new food dispenser keeps flakes sealed in the packaging resulting in fresher food for longer.
When you own fish you can't interact with them like you would a cat or dog. TetraSwim solves that. This ChapStick-sized submarine, allows you to “swim with your fish” using VR technology.
TetraSwim is equipped with a camera on the front of the submarine, which projects images back to a VR headset while swimming around your tank, allowing you to fully immerse yourself in the Aquaverse you created.
The TetraSwim Booth
We knew that TetraSwim could live outside of the standard household fish tank so we brought the idea to aquariums.
Creating Your Aquaverse
We catered the new website around this idea to help fishkeepers virtually craft their Aquaverse before they start building their tank.