Below are a few side-projects that I had fun working on.
The Paper Book
I made this while I was at VCU Brandcenter. The assignment was to create a book about something. I was assigned paper. Here's what I came up with.
No More: Extensions
The No More Project was created by NEO Philanthropy to help shed light and prevent domestic violence, sexual assault, and other abuse. The project's mission is to create public awareness campaigns, provide tools and resources for anti-violence organizations and spark national and international activism, in order to inspire cultural change.
While at the Brandcenter, Kelly and I took this campaign and added our own ideas to help increase awareness during Domestic Violence Awareness Month.
The No More project does a great job at tapping NFL players to help raise awareness about domestic abuse.
They also provide plenty of statistics and educational material on these issues. We took that information and created experiential campaign extensions that would help educate people about a topic that is often overlooked.
No More: NFL Stadiums
1 in 5 women are survivors of rape. 1 in 6 men are sexually abused before the age of 18.
Using stadiums, we would mark seats with the signature No More aqua color to represent the victims in these statistics. Each seat would come with a postcard informing people about domestic abuse and sexual assault.
No More: On The Field
We used the same tactic for jerseys. Partnering with the NFL, random players would wear a No More designed jersey on the field with the branded color to signify these statistics.
No More: Interactive Posters
Along with the NFL extensions, we also used the statistics to create interactive posters that would both inform and quiz the general public.
Because domestic violence and sexual assault can happen to anyone, each face on the model would be replaced with a mirror. These posters would feature a statistic and an interactive touch screen that run through a list of questions on domestic abuse, sexual abuse, etc.
At the end of the quiz, the option to share a digital postcard with your picture and a message showing your support.